Patricia is a melanin afro Londoner, that likes printmaking & is inspired by Sister Corita & her daughters.
She is a Staff Product Designer who likes to write about herself in the third person. She creates design experiences for discovery, growth & engagement.
Currently, she works at Strava where she leads product design for growth experiences for Family Plan, Activation & Product Upsells.
Formally, she worked at Twitter, where she designed the M0 release for the immersive video experience & was the lead designer for Twitter notifications workstream.
She has previously worked for Artsy & The Financial Times, where she was the lead designer for the products iOS push alerts feature. She also advocates for inclusive design & accessible component libraries.
Twitter
Push notifications — Vision workshop
Vision
For every customer circumstance and intent, there is a Twitter Notification ready to welcome you back into the conversation.
Opportunity
Optimise our customer habit loops, by ensuring notifications content is a truly personalised experience, which then empower our customers to continue relevant onward journeys throughout the app ecosystem.
Metric
Measure the impact of our monetised daily active users by shifting our focusing on incremental improvements over time to visualising our ambitions for the future of Notifications.
View Case Study
Twitter
Video — Immersive experience
Vision
Support new and returning customers and empower the to discover fresh and timely content and stay connected to their community and/or passion.
Opportunity
Diversify entry points to the immersive video player, to empower customers to discover relevant content that can inspire content creation.
Metric
Rapid experimentation— Can the immersive video player increase monetised daily views?
View ABC News report
Artsy
Push Alerts — New Artworks for sale
Vision
Grow gross merchandise volume for Experienced Collectors with a safe and joyful art buying experience.
Opportunity
Empower experienced collectors, looking for pieces with a specific criteria, on any surface, to efficiently narrow down artwork results that feel reliable and accurate.
Metric
Grow marketplace sessions to 4.5M (~75% year on year and app monetised daily users to 120K (~100% year on year).
View Prototype
Financial Times
Push alerts — Breaking news
Vision
Convert one million readers into paid digital subscribers
Opportunity
Create timely engagement opportunities that does not disrupt the reading experience for our time poor user persona.
Metric
Double engagement of content by measuring user recency, frequency and volume score.
View Prototype
